Zany Zoe and the Pursuit of Popularity

"So, you're trying to develop a new image, Zoe?"
"That's right, Nyssa. I'm thinking if I recharacterize myself just right, I might win 'Best Character' like you and Mistress Mel. But, I'm not sure if I'm going about it properly. I thought perhaps you might have some advice...?"
The psychotic Trakenite slid a large, yellow-bound book across the table. "This might help. It's what gave me my start."
"_Serial Murder for Dummies_. Ooh, keen..."
"Oh, dear!" muttered the Second Doctor, overhearing. He gave the bespectacled author next to him a subtle nudge. "Michael," he hissed, "when I say 'run', run!"